Where’s Waldo
Experiential Snapchat Campaign
Problem
The nonprofit Open Books needed to drive up donations of gently used books, to get them in the hands of the kid’s that needed them the most.
Solution
We brought one of the most iconic children’s book characters to life and turned donating into a game.
Once you find and scan Waldo you get an unexpected twist.
It ended up quadrupling the charity’s engagement.
