@McDonald’s
Social Media Brand Development
Concepting with Kate Galloucis
Problem
McDonald’s needed to launch their first ever social media account.
Solution
We developed a look and tone that not only felt authentic to the brand, but authentic to each platform they’re on.
I concepted, built, painted, drew, food-styled, set-dressed, photographed, retouched and animated every one of their posts for a year. At least I got free fries.
We quickly became leaders in the space, and the industry took notice.
