Mr. IPA-Nut
360 Campaign
Concepting with Matt Conaghan
Challenge
Planters wanted Mr. Peanut to be the go-to snack pairing for a cold beer.
Solution
We took it a step further and brewed an IPA with peanuts, turning their snack into a beer for an unforgettable collaboration.
Mr. Peanut has never made a beer commercial, so we enlisted the help of the internet to get it right.
While we were at it we couldn’t help but make fun of some other beer brands.
When it was all said and done, here’s what the internet came up with.
A beer campaign wouldn’t be complete without showing off it’s frothy goodness on a billboard.
It all seemed to have worked and got people talking