All Day Breakfast
Social Media Campaign
Concepting with Kate Galloucis
Problem
People had been begging McDonald’s for years to launch All Day Breakfast, and it was finally time.
Solution
We went all out and broke the news with dozens of campaigns across every platform for weeks. I still can’t look at a McMuffin without wincing.
We threw an All Day Breakfast party with a bunch of good looking people, and a few of my friends.
We were one of the first brands to ever work with influencers.
